One may manufacture the best product. But it needs to be distributed properly to reach the end user. If you have a limited market, you can distribute yourself. However, when we talk about millions of tires to be sold, you need a large number of distributors. Realizing this, Yokohama tires have more than 4500 points of sale in US alone. In Canada, Yokohama tires for passenger cars are available at over 700 independent tire dealer locations. Commercial Tires are available at over 300 independent tire and fleet servicing dealers.

If one wants to become an authorized Yokohama tires dealer in USA, they can call Consumer Affairs department at (800) 722-9888, option 2. The Consumer Affairs department can put you in touch with the sales manager that is in charge of your area. If one wants to become distributor (other than USA), they may contact YOKOHAMA RUBBER CO. LTD. directly at 36-11, Shimbashi 5 Chome, Minato-Ku, Tokyo 105-8685, Japan. Tel: 03-5400-4531

To locate a dealer in your area, you may refer to the Yellow pages or the telephone directory of your area. One can also call their toll-free dealer locator at (800) 722-9888, and press 1. The Yokohama Ad Planner is launched by Yokohama which allows Yokohama tire dealer to access a Web based program that provides marketing tools with real time access to information on products, guidelines and materials.

Every Yokohama tire dealer is given a password and can request signage, point-of-sale materials and TV spot dubs via email after logging in to the Yokohama tires website. The Yokohama tire dealers are exposed to all details of Yokohama tires, warranties etc. They also know the details of latest products that are being released and which model is becoming obsolete.

When the consumer needs any help in choosing the right tire for his vehicle, the Yokohama tire dealer can suggest the same to the customer. All they need is your vehicle details and the year & make of the automobile. Based on this info the Yokohama tire dealer can search the database and let you know the right information that you need.